Urban Decay has selected Nicole Richie as its newest ‘Troublemaker’ for its Troublemaker Mascara campaign launching in early October. The “Great News” star and creative director of House of Harlow 1960 will star in a new video series inspired by her troublemaking ways.
 
“I’ve always known I should be a professional troublemaking model, and I’m so grateful that Wende Zomnir and Urban Decay saw my true talent and appreciate my craft,” says Nicole.
 
Richie filmed the videos in collaboration with her “Candidly Nicole” crew, including director Justin Coit. Funny or Die duo Hannah Levy and Adriana Robles wrote the scripts, and Richie oversaw production while acting (out) in front of the camera, which included putting Troublemaker Mascara to the test.